AAA Insurance Named Auto Insurance Brand of the Year

07/17/16

Insurance

Harris Poll EquiTrend study names AAA Insurance highest among competitors in familiarity, quality and purchase consideration.

In a recently released Harris Poll EquiTrend study, AAA was named the 2016 insurance brand of the year in the auto insurance category.

Using an academically-vetted brand equity model that examines familiarity, quality and purchase consideration, the annual Harris Poll EquiTrend® survey captures and analyzes more than 97,000 American opinions on more than 3,800 brands across nearly 500 different industry categories. Brand perceptions, such as emotional connection, functional attributes, brand awareness, influence and familiarity are measured and ranked against key competitors in each category.

AAA Insurance received the highest numerical Equity Score among Auto Insurance brands included in the 2016 Harris Poll EquiTrend® Study, which is based on opinions of 97,120 U.S. consumers ages 15 and over surveyed online between December 22, 2015 and February 1, 2016. Individual opinions may differ. “Highest Ranked” was determined by a pure ranking of a sample of Auto Insurance brands.

Over the last five decades, Harris Polls have become media staples. With comprehensive experience and precise technique in public opinion polling, along with a proven track record of uncovering consumers' motivations and behaviors, The Harris Poll has gained strong brand recognition around the world. The Harris Poll offers a diverse portfolio of proprietary client solutions to transform relevant insights into actionable foresight for a wide range of industries including health care, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer packaged goods. Nielsen acquired Harris Interactive, Inc. (which operates The Harris Poll) in 2014. For more information, visit www.theharrispoll.com.

For more information on AAA Insurance, contact your local AAA Insurance Agent, call 1-800-222-1469 or stop by your local AAA office.

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AAA is North America’s largest motoring, leisure travel and safety advocacy organization with more than 56 million members. A not-for-profit, fully tax-paying organization, AAA Oklahoma provides its 391,000 Oklahoma members with emergency roadside assistance and auto travel services. Plus, the auto club offers members and the general public a wide range of personal insurance, worldwide travel and financial services at branch offices across Oklahoma and online at AAA.com. Motorists can map a route, identify gas prices, find discounts, book a hotel and access AAA roadside assistance with the AAA Mobile app for iPhone, iPad and Android. Learn more at AAA.com/mobile.